All about audio
According to Digital Adspend 2022在英国,数字音频广告市场价值1.86亿英镑,同比增长11%. 它的受彩乐园dsn程度只会持续增长, 音频广告的技术也在不断进步, 数字音频是一个充满机遇的渠道. More and more, 各大品牌正在关注潜在的音频服务,通过增强广告吸引高参与度的受众, rather than hinder, their overall experience.
尤其是播客,近年来获得了巨大的增长, 事实上,它们是去年市场增长的推动力, 随着消费者寻求他们提供的轻松倾听和联系的力量. 与此同时,拥有智能扬声器的家庭数量从2000年的1000万增加到2000万 22% in 2020 到2022年,扬声器将成为我们日常生活的一部分.
IAB的音频组的存在是为了将我们的音频成员聚集在一起,以最大限度地利用这一领域的机会, 展示音频投资所能带来的结果, and bring clarity to the buying, planning and measurement processes.
![DJ at Podcast Upfronts](/sites/default/files/styles/resize_900/public/section_image/the%20podcast%20show%20circe%20asset.png?itok=v-IdusA1)
Podcast Upfronts 2023
播客前沿聚焦音频创新者和故事讲述者,我们不能得到足够的. More than any other medium, 播客抓住了时代精神,创造了大批忠实的听众,他们从破案到时事再到烹饪,无所不有.
同时也能听到所有dsn彩乐园网址的广告机会, 嘉宾们被包括乔恩·索佩尔在内的明星才艺宠坏了, 来自Audioboom的Elizabeth Day和Spencer Matthews, Fresh Air Production, Global, Octave, 索尼音乐娱乐和Wondery.
Get started
![Speakers at IAB UK event](/sites/default/files/styles/card_image/public/card/2024-02/speakers%20at%20event%20.png?itok=DfUSEDrp)
![Listeners](/sites/default/files/styles/card_image/public/card/2024-02/understanding%20listeners.png?itok=-rqTcYtR)
![The Podcast Show](/sites/default/files/styles/card_image/public/card/2024-02/Screenshot%202024-02-16%20at%2013.35.05.png?itok=jwAJ4AqX)
Insight from our members
![IAB Member chatting at event](/sites/default/files/styles/resize_900/public/section_image/member%20vault_circle%20frame%20asset.png?itok=9M3cyo_w)
More on the IAB Member Vault
IAB会员库为我们的会员提供了一个交流博客的平台, research, events, and more. 通过深入了解我们会员的见解,探索数字音频的世界,发现它如何提升您的品牌.