不要把赌注压在你的受众身上

A successful digital marketing campaign depends on a multitude of factors, which all need to play to your favour in order to identify and move customers through your marketing funnel and turn impressions into sales. As is generally true in life, the first step of that customer journey is often the hardest. 漏斗顶部的步骤, often referred to as awareness or outreach, is where you cast a wide net and try to reach as many potential customers as possible, in the hope of creating engagement and interest.

Success at this phase often relies on two key attributes of the person you are reaching.

1. Is this person part of your target audience?

2. 那个人的心态是什么?

你要找谁?

Having a clear working definition of your target audience is crucial to an effective marketing campaign. 机会是, 如果你正在阅读这篇文章, 那么你对伸手感兴趣, 通过彩乐园dsn, 一个在线的观众. 考虑到这一点，这是一个明智的选择, according to the Office for National Statistics, 87% of all adults in the UK “use the internet daily or almost every day”. If you understand your target audience to be adults aged 18-35, then the number climbs to 99.5%. But how do we make sure the people we are reaching are actually part of our more specific target?

寻找你的客户

For many years, online marketers enjoyed finding their target audiences with relative ease. Websites and online 工具 tracked peoples’ online habits and were able to form a strong understanding of that person in order to serve them highly relevant advertisements. But that all changed with the passage of the General Data Privacy Regulation (GDPR), which sent shockwaves through the digital marketing community.

Many of the 工具 and techniques for using behavioural data to identify and track individuals were severely hindered. We at onload {media} searched for and found a solution that works for us: an ad network that gives advertisers access to a massive, untapped audience through partnering exclusively with online casinos.

Many advertisers are looking to engage with 18+ audiences: car manufacturers, 奢侈品, 高档时尚, 仅举几个例子. Casino audiences are rigorously verified as over 18 and casino operations are subject to strict regulation by the UK Gambling Commission.

参与的观众

Any advertiser knows that getting the message seen isn’t even half the battle. The real challenge is in turning that impression into engagement.

网上赌场, you can get your video ad in front of an audience that are already paying to consume entertainment. In more succinct wording, they are in consumption mode.

What’s more, they are happy to sit in front of a screen for an average of 12 seconds to wait for it. This valuable time – the seconds between the consumer selecting a game and game upload – could be filled with relevant and engaging, non-skippable ad content to occupy and entertain them. 完美的观众.

越来越多的观众

Not only are gamers in online casinos a receptive audience, they are also a growing audience. 根据英国政府的说法, nearly 9 million people are regularly spending both time and money in online casinos. This number has steadily climbed by about half a million people each year since 2014, with the largest year-on-year growth happening in the 25-34 age group. With distribution like that, the value of tapping into the casino market is clear.

改善形象

We know casinos don’t historically have the best reputation. 但近年来, the British government has stepped in and begun passing regulations to improve the operations of online casinos. The impact has been a reformation of the industry into a more legitimate online venue for entertainment. Online casinos are now some of the safest sites in the UK, but the lingering negative image has kept it an untapped resource. Now is your chance to be a part of the positive change. If you’re keen to learn more about the casino market, 与onload{media}取得联系.